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¶ Intro
¶ What is Grid8
Grid8 is BannerBros’ powerful self-service platform (SaaS) that helps brands create and manage digital advertising across channels. It gives teams the tools to build a branded creative library that works everywhere—social, display, video, and more.
Grid8 combines automation with full creative control, making large-scale production both fast and flexible.
¶ Grid8 Services
Grid8 offers several key services. The most important one is DCO (Dynamic Creative Optimization), but all services work together to support your creative workflow.
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DCO: A content management system for dynamic creatives. Use it to edit templates, publish dynamic ads via feed, or export images and videos.
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Brand library: Your central place for all brand assets, templates, and setups. As your campaigns grow, your Brand Library grows with them—allowing you to easily reuse, update, and scale your creative work over time.
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Teams and projects: Organize your campaigns by teams and projects. Each team can contain multiple projects, helping you keep work structured, clear, and manageable.
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DPA social: Automatically generate branded catalog images using your product feed. Perfect for Meta (Facebook/Instagram) catalog ads and similar use cases.
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Smartcropper : An easy-to-use asset editor. Upload an image, set the focus point, crop it for all formats, and optimize file size—all in seconds.
Target audience
Grid8 is designed for a wide range of marketing roles. Each role benefits from the platform in its own way:
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Brand Managers
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Responsible for brand identity and messaging.
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Grid8 gives them a full overview of all creatives, ensuring consistency across campaigns and channels. It makes always-on and brand-focused communication easier to maintain and control.
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Performance Marketers
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Focused on measurable results such as conversions, leads, and sales.
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Grid8 helps them test creative variations, personalize messaging, and adjust content in real time using data—all of which improves campaign performance.
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Campaign Managers
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Plan, launch, and monitor campaigns.
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Grid8 makes it easy to manage dynamic creatives, apply quick updates, and adapt campaigns to real-time insights or behavioral changes
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Why Grid8 Matters
Brand managers, performance marketers, and campaign managers all benefit from Grid8’s ability to simplify creative production, improve consistency, and enable high-quality dynamic advertising at scale.
Together, these features help teams achieve stronger engagement and better overall campaign results.
¶ Service overview
This is the first screen you’ll see when you log in to the Grid8 platform.
- Green rectangle (menu): Displays all brands (clients) for which you can create projects.
- Red rectangle (top right): Shows the account you are currently logged into.
- Blue arrow: Click here to create a new brand.
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¶ Brand library
The Brand Library is the central place where all brand-related creative assets are stored.
To use most services in Grid8, you will need a brand library set up for your account.
The Brand Library allows you to:
- Store important brand information
- Upload and manage HTML creative templates
- Upload and configure DCO setups
- Maintain a growing library of reusable creative elements
Creating templates and DCO setups requires a certain level of expertise.
BannerBros can support you with building the initial library, developing templates, and helping you expand it over time as your campaigns grow.
¶ Teams and projects
Within each brand, you will find one or more Teams.
Each team can contain multiple Projects, allowing you to organize your campaigns in a structured and efficient way.
Teams and projects also determine user access roles, ensuring the right people have the right level of permissions.
Access Roles
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Brand Manager
Full edit and view access to everything within the brand.
Can invite users to the brand, team, or project. -
Team Manager
Edit and view access to everything within the team.
Can invite users to the team or project. -
Project Manager
Edit and view access to everything within the specific project.
Can invite users to the project. -
Member
View-only access to everything within the project.
¶ DPA
(Dynamic Product Ads)
With DPA, you can connect your product feed to a template and automatically generate new images every hour. This ensures that your ads always display the most recent products or articles in a fully branded style.
DPA is ideal for:
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Catalog advertising on Meta (Facebook & Instagram)
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E-commerce updates
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News or article promotions
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Email marketing
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Website content automation
In addition to publishing the feed, you can also bulk download all generated images for use in other channels.
For a full explanation of all features and setup instructions, please request the DPA Documentation.
¶ Smartcropper
SmartCropper allows you to quickly crop and optimize background images for all your templates, ensuring they look perfect across every format and size.
Optimize Position: The focus point of an image is not always centered. With one click, you can set the correct focus point so the subject is positioned correctly across all template sizes and aspect ratios.
Optimize Weight: Image file size matters—especially for HTML creatives that may load millions of times. SmartCropper helps reduce image weight, improving ad load speed and potentially lowering hosting or ad server costs.
Template Overlay Preview: You can display a template overlay directly on the image. This helps you place the focus point correctly so important visual elements are not hidden behind text, logos, or other design components.
For more detailed instructions, please request the DCO Documentation.
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¶ Core service: DCO
Dynamic Creative Optimization
DCO is the core and most powerful service within Grid8. It functions as an advanced content management system for building, editing, and delivering dynamic creatives across all digital channels.
DCO includes:
- A customizable, template-based editor
- A built-in review and approval flow
- Shareable preview pages
- Image and video export tools
- Dynamic feed publishing for supported platforms (such as Google Marketing Platform)
With DCO, you can easily create branded image and video exports or generate dynamic feeds for programmatic advertising. Because the output can be exported or published as a feed, DCO creatives can be used on any social or display platform.
When DCO
A DCO setup is perfect for
- Personalization
- A/B testing creative variations (or other purposes)
- Seasonal and Event-based Campaigns
- Dynamic targeting
- Creative Scalability
- Customer Journey Stages
To explore all features and setup details, request the full DCO documentation.
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¶ Technical specs
¶ Platform en Compatibiliteit
Grid8 provides different output formats depending on the service and setup you are using.
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DCO (Dynamic Creative Optimization):
Allows you to export videos and static images from your templates, or publish creatives directly to a dynamic feed setup. -
DPA (Dynamic Product Ads):
Lets you generate a feed of branded images, updated automatically.
You can also bulk download all generated images for use across other channels.
These outputs are compatible with a wide range of platforms, including social networks, display ad servers, programmatic platforms, and custom workflows.
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| OUTPUT GRID8 | DCO | DPA | |
|---|---|---|---|
| Social | META Facebook & Instagram | Yes, export | Yes, feed & bulk |
| Snapchat | Yes, export | Yes, bulk | |
| TikTok | Yes, export | Yes, bulk | |
| YouTube | Yes, export | Yes, bulk | |
| Display | Google Marketing Platform | Yes, export & dynamic setup | Yes, bulk |
| Weborama | Yes, dynamic setup | Yes, bulk | |
| Pexi | Yes, dynamic setup | Yes, bulk | |
| Google Ads | Yes, dynamic setup | Yes, bulk | |
| Other | Maybe | Maybe | |
| DOOH | Any | Yes, export & dynamic setup | Yes, bulk |
| Marketplaces | Any | Maybe | Yes, bulk |
¶ Integrations
Grid8 offers flexible integration options that allow you to control how your dynamic creatives behave.
Within a DCO setup, you can create and manage your own dynamic feed, but you can also use additional signals to control the appearance and behavior of your templates.
Below are the most common integration options:
1. External Feeds
You can connect external data sources such as:
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XML, JSON, or CSV feeds
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Google Sheets
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Channable
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Custom product or article feeds
These sources can be used to display different products, articles, or variations inside your creative.
Which item appears at what moment is defined in the DCO setup.
2. Targeting Keys
Supported ad servers allow you to pass targeting keys to determine which creative variation should be shown.
This is useful for:
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Audience targeting
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Geo-targeting
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Contextual targeting
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Personalization
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Faster trafficking (reduces the number of manual ad uploads)
Targeting keys significantly reduce the time spent on ad trafficking, since the ad server automatically selects the right variation.
3. Date & Time Logic
Your templates can dynamically change based on date and time. Examples include:
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Showing or hiding a specific banner on certain dates
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Displaying weekend vs. weekday messages
Launching a limited-time offer -
Countdown to a deadline or event
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Seasonal or holiday-based variations
This allows your creatives to automatically update without manual intervention.
¶ User interface
¶ Navigation
Grid8 is structured into three main levels, which you will find in the left-side menu.
You can always use this navigation to quickly switch between Brands, Teams, and Projects.
The three levels are:
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Brands
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Teams
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Projects
Brands
A Brand is the highest-level workspace in Grid8.
Within a brand, you can:
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Manage access for all users
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View all teams under that brand
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Access the central location for all templates and DCO setups
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Maintain your Brand Library
This is where all core creative resources for the brand are stored.
Teams
A Team sits inside a brand and contains multiple projects.
In a team, you can:
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Control user access for all projects inside the team
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Organize projects using a simple Kanban-style overview
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Drag and drop projects between states
Project States
Project states are fully flexible and can be used according to your workflow.
There is no automatic system behind them, giving you full control.
Common use cases:
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Draft
Work in progress, newly created projects, or setup testing. -
In Progress
Projects that are active or ready to be used. -
Completed
Finished or archived projects that are no longer relevant.
Projects
Inside each team, you can create different types of projects.
Creating a Project
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Click “Create a project”.
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A dropdown menu will appear with four project types:
Project Types:
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Standard
A simple workspace for organizing and sharing assets. -
VideoBuilder
Used for advanced dynamic video generation.
(Requires a Grid8/After Effects template.) -
Social DPA
For DPA (Dynamic Product Ads) projects, linked to product feeds. -
DCO
The main project type for Dynamic Creative Optimization workflows.
Asset Editor
Most project types include an Asset Editor (except Social DPA).
In a DCO project, the asset editor is located under the “Assets” tab.
At the top of the asset editor, you will find several options:
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Files
Upload one or multiple assets at the same time. -
Folder
Create a new folder or drag in a full folder from your desktop. -
Link
Add a website link.
Optionally embed the link for live preview inside Grid8. -
Creative
Upload multiple HTML creatives.
¶ Support & Docs
¶ Documentation
To access the latest and most up-to-date documentation, please request the materials or follow the provided links..
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Grid8 Changelog
Overview of all feature updates and improvements. -
Grid8 DCO Documentation
A deeper explanation of dynamic setups, templates, publishing, and feed configuration. -
Setup-Specific Documentation (on request)
Custom documentation tailored to your template or campaign setup. -
Ad Server Integration Guides (on request)
Instructions for connecting Grid8 to supported ad servers and platforms.
¶ Support
Grid8 gives brands powerful tools to manage and scale their digital advertising—but getting the most out of DCO often requires a good collaboration during setup and onboarding.
BannerBros can support you with:
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Creative concept development & strategy
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Template development
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Creative automation workflows
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Storyline, structure, and template architecture
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Technical setup support
Grid8 provides everything needed for dynamic creative production; the only thing BannerBros does not offer is media buying or campaign trafficking.